The Art of Digital Storytelling
A brand is more than a logo. We breathe life into identities, shaping emotions, movements, and lasting impressions.
February 12, 2025
Bringing Brands to Life
Seventy Seven is a bold, minimal garage portfolio showcasing projects with striking visuals. Ideal for designers and creators seeking a sleek, impactful presence.
services
Art Direction, Web Design
client
PXL Creative WordPress Theme
year
3 – 4 Weeks
Design
Suzanne Smith, Johan Weil
category
Portfolio, Marketing
Development
Alexander Turner
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
The Challenge:
Create a unifying brand platform that
inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration
of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth,
the campaign is built to grow with the
company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
Our Roles
Our Roles
Our Roles
Copywriting
Motion Video Direction
Motion Video Direction
Asset Sourcing & Curation
Post Production
Sound Design
Music Production
Our Roles
“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors
johnfitzgerald
Designer Manger, HBO
“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors
johnfitzgerald
Designer Manger, HBO
“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors
johnfitzgerald
Designer Manger, HBO
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